.png)
THE SPECIALIST
The Architecture of Change
THE CATALYST
I didn't choose a plant-based life because it was fashionable. I chose it at 14 because I looked at animals and knew, with complete certainty, that I couldn't eat them. That decision — made before I understood nutrition, before wellness was an industry, before anyone called it a lifestyle — has never wavered. Not once in 35 years.
Everything I know about plant-based nutrition was built on that foundation. Not a diet. A conviction.
THE SHIFT
In 1991, at age 14, I made a decision that has never wavered. No meat. Not because it was fashionable — it wasn't. But because I looked at animals and knew, with complete certainty, that I couldn't be part of their suffering. The adults in my life disagreed. I held firm.
What I lacked was guidance. With no nutritional roadmap, I survived on processed foods for years — doing the right thing ethically while unknowingly undermining my own health.
When I finally learned to nourish a plant-based body properly, everything changed. By 34, I ran my first marathon. Proof that conviction and vitality aren't a compromise. They're the same path.
THE MISSION
At Path, I work with people who are done negotiating with their own values. Who want to go plant-based not because it's trending but because it aligns with who they actually are — people who care about animals, about the planet, about living with complete integrity. I provide the practical scaffolding to make that transition permanent, sustainable, and powerful.
TECHNICAL EXPERTISE & SCAFFOLDING
Nutritional Therapy: Certified through the Irish Institute of Nutrition and Health (IINH)
Evidence-Based Strategies: Advanced studies at ISMET Barcelona, focusing on practical, science-backed nutritional application
Plant-Based Transitions: Mastering the systems required for a sustainable shift into high-performance, plant-based living
Performance Architecture: Engineering nutritional environments that eliminate choice fatigue and support cognitive clarity